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If your website isn’t ranking well, you’re likely losing valuable sales to competitors. Without a clear strategy to drive traffic to your online store, standing out can be challenging. That’s why partnering with an experienced eCommerce SEO agency can be a game-changing decision. This partnership can help you increase both your website's traffic and sales through proven strategies.
An eCommerce SEO agency specializes in increasing your website’s organic traffic and boosting sales by implementing result-driven SEO strategies. With their expertise and experience, they ensure better visibility in a short period. Here are 5 proven strategies that eCommerce SEO agencies use to drive success for online stores.
5 Key Strategies Ecommerce SEO Agencies Use to Benefit Your Online Store’s Sales and Traffic
Did you know, 87% of buyers begin their shopping journey online? It indicates that having a visible and well-optimized website is essential for online growth. That’s why partnering with an experienced eCommerce SEO agency is necessary to improve your store’s online visibility and traffic.
1. Technical SEO: The Fast Track to Outpace Your Competitors
Technical SEO services include the techniques to improve the backend side of your websites to help search engines like Google to crawl and index your websites smoothly without any complexity. Even if your website has great content and backlinks, technical issues can still stop it from showing up in search results. If search engines can’t access or read your site properly, people won’t be able to find it online.
It is necessary for your website to be available for search engines and meet all the technical requirements defined by search engines so your website can perform at its best. Technical SEO focuses on key areas like site speed, mobile-friendliness, crawlability, security, and user experience.
Technical SEO makes sure your website runs smoothly and meets search engine standards. It helps your site load faster, look good on all devices, stay secure with HTTPS, and be easy for search engines to read and index. When your site checks all these boxes, it can rank higher and bring more visitors to your eCommerce store.
Key practices an eCommerce SEO agency uses to improve your technical SEO:
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Site Speed Optimization: No one enjoys waiting for a slow site to load. SEO agencies help your eCommerce website by compressing images, enabling caching, and reducing server response time so your site runs faster and smoother.
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Mobile-Friendly Design: People browse and shop on all kinds of devices today. Agencies make sure your website adjusts beautifully on phones, tablets, and desktops so everyone gets a great experience.
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Crawlability Improvements: For better visibility on search engines, agencies create XML sitemaps, configure robots.txt files, and add structured data to help Google understand your content more clearly.
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SSL Security Setup: Online trust is important. SEO experts install SSL certificates on your website to keep it secure and to build trust with your visitors. It also helps improve your rankings.
With improvement in all these parameters, you can finally be able to rank better in search results and can bring more traffic to your website.
2. Keyword Research: Find the Right Words, Get the Right Traffic
Keyword research is the process of finding the best and most relevant keywords for your website and optimizing your pages accordingly. When users search for those keywords or their variations, your site has a better chance of appearing at the top of the search results. This makes keyword research the foundation of SEO and a crucial step in driving traffic to your eCommerce website.
Keyword research is the first step where you discover what your audience is searching for. It involves finding the right intent-based keywords that have a good search volume and are not too competitive.
Once you have the right keywords, keyword optimization comes in. This means placing those keywords naturally in your content, meta tags, and headings to help your pages rank better and bring more traffic to your site.
If you have an online bakery, you want your website to rank for keywords like “buy cake online” or “best online bakery” since they indicate purchase intent. Avoid targeting keywords like “how to bake a cake” because they have informational intent rather than commercial or transactional intent.
Key practices an eCommerce SEO agency uses for effective keyword research and optimization.
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Targeting the Right Keywords: A good eCommerce SEO agency digs into what your potential customers are actually typing into search engines so your content aligns with real user intent.
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Understanding Search Intent: It’s not just about ranking for keywords but knowing what users really want when they search so your site gives them exactly what they’re looking for.
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Finding Competitor Opportunities: Agencies study your competitors to discover keyword gaps and opportunities that can help your store get ahead in search results.
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Boosting Meta Tags with Keywords: Your meta titles and descriptions get optimized with the right keywords so your pages look more appealing and relevant in search listings.
With the right keyword strategy and thorough research, your website can attract a ton of organic traffic and maximize sales that you might be missing out on without proper keyword optimization.
3. On-Page SEO: Crafting Perfect Pages for Google’s Attention
On-Page SEO means optimizing the content and elements of your webpage, such as meta data, URL structure, internal linking, keyword usage, and other parts that you have direct control over. It plays a crucial role in helping websites rank higher and perform better in organic search results. When done right, it helps search engines understand your site better and enhances the experience for your visitors.
On-Page SEO includes creating high-quality content, optimizing meta tags, keyword placement, internal and external linking, image optimization, and enhancing user experience (UX). To improve your website’s reach, these optimizations should be applied to all your web pages.
Key practices an eCommerce SEO agency uses for effective On-Page SEO optimization:
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Engaging Content: Content that speaks to your audience is key. By addressing real questions and offering helpful insights, SEO experts make sure your website isn’t just seen but remembered.
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Better Meta Tags: With clear, compelling meta titles and descriptions, your listings grab attention in search results. These tweaks might seem small, but they can lead to a big jump in clicks.
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Faster Images: Large image files can slow your site down. Compressing them and adding descriptive alt text keeps your pages speedy and accessible without losing visual quality.
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Relevant Keywords: Instead of stuffing random keywords, agencies weave in relevant terms where they naturally fit. This helps search engines match your content with what people are actually searching for.
With the right On-Page SEO strategies, every page of your eCommerce website can perform better for both search engines and visitors. This means more visibility, a better user experience, and higher chances of conversions.
4. Off-Page SEO: The Backbone of Your Site's Authority
Off-Page SEO refers to all the actions taken outside your website to improve its rankings. The most crucial aspect is backlink building, which helps increase your site's authority. It also includes social media engagement, influencer outreach, brand mentions, and other strategies that enhance your online presence.
Off-page SEO and high-quality backlinks play a crucial role in building an eCommerce website’s authority and improving search rankings. Strong backlinks signal credibility to search engines, helping your site rank higher and attract more organic traffic. Continuously acquiring high-quality backlinks strengthens SEO performance and increases brand recognition.
Key practices an SEO services provider uses for effective Off-Page SEO and Link Building:
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Authoritative Backlinks: Getting links from trusted websites can boost your site’s credibility. SEO agencies know how to connect with the right platforms to build that authority for you.
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Guest Posting: One smart way to earn quality backlinks is through guest blogging. Agencies write valuable content for other blogs in your niche, helping you get noticed and gain traffic at the same time.
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Social Media Presence: Staying active on social media doesn’t just grow your audience, it also helps drive more people to your website. Agencies use these platforms to keep your brand visible and engaging.
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Backlink Cleanup: Harmful or spammy links can hurt your rankings. That’s why SEO pros regularly audit your backlink profile and clean up anything that could affect your site’s reputation.
If you want to secure higher Google rankings for the long haul, Off-Page SEO is the game-changer. By building quality backlinks, you enhance your website’s authority and trustworthiness in Google’s eyes, leading to long-term benefits and sustained growth.
5. Content Marketing: Turning Words into Sales for Your Ecommerce Store
Many eCommerce business owners overlook the power of content marketing, thinking they only need to focus on sales. However, compelling content not only attracts potential buyers but also keeps customers engaged in the long run. While sales are the end goal, content marketing plays a crucial role in an eCommerce website’s success.
Content marketing for an eCommerce website is more than just selling. It involves creating engaging blog posts, compelling social media content, and valuable resources that keep your audience interested. A strong content strategy not only generates traffic but also builds trust and turns visitors into loyal customers.
Key practices an eCommerce SEO agency uses for effective content marketing.
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Helpful Blog Content: SEO teams create blog posts that help people. They answer real questions your audience is searching for, which brings more traffic to your site over time.
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Product Pages That Sell: Instead of just listing features, they write product descriptions that connect with buyers. It helps people feel more confident about making a purchase.
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Social Posts with Purpose: From Instagram to Facebook, SEO agencies help you create content designed to catch attention, tell your story, and bring more people to your brand in a natural way.
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Reach Through Collaborations: SEO agencies help expand your reach through collaborations like guest blogging and partnerships. These strategies are perfect for getting your name in front of new audiences and building trust along the way.
Content marketing not only helps you connect with new customers but also keeps your existing ones engaged and loyal to your brand. An experienced SEO services provider can help you craft content that builds lasting relationships, rather than just focusing on selling.
Conclusion
Don't let poor SEO hold your business back. Work with an experienced eCommerce agency to utilize the right tools and strategies that turn your website visitors into paying customers.
Your online store’s success story begins with the right SEO agency. While you focus on selling, they take care of rankings, traffic, and conversions. A great product deserves an audience, so make sure yours gets noticed.
If you're looking for an eCommerce SEO agency, get in touch with Digitech India. We offer comprehensive SEO services to maximize sales through your online store. Partner with us to make your vision a reality and achieve the success you’ve always imagined.
