Posted by
Have you tried all the ways, but still, your email strategy is lagging? There is likely something you are missing out on. In 2025, with the adoption of artificial intelligence and chatbots, people have become extremely smart in the way they engage with brands. This shift made it crucial for brands to rethink how they approach email marketing.
E-commerce businesses need to evolve to match this newfound intelligence and become smarter in their marketing tactics. They need to think about the best way to stick in the customer's head and make a lasting impression. Email marketing remains one of the most effective and strongest tools to reach out to potential consumers. However, to cut through the noise and make a lasting impact, you need to think like your customers. Remember, successful email marketing always feels like genuine interaction, not a forced sales message. It reaches the customers' inboxes without feeling like marketing and offers something that communicates with them.
Today, businesses are heavily reliant on emails to build long-term connections with clients. According to Forbes, people are three times more likely to make purchases from email marketing than from social media. This data shows how effective email marketing campaigns are for businesses as a marketing tool. If you want to stand out and take your email marketing strategy to the next level but don't know how to do it, this blog is for you. In this blog, we will help you understand common email marketing pitfalls and effective ways to fix them.
Common Email Marketing Pitfalls and How to Fix Them
Not Segmenting Your Audience
A generic email does not always work because every customer has a different mindset. This is why E-commerce businesses need to create targeted emails by segmenting their audience based on their specific behaviors, such as location or preferences.
For example, you can create different segments for new users, loyal customers, abandoned customers, and customers who haven't purchased in a while. Create personalized emails based on these factors. Personalized emails can drive better results compared to a generic email. Remember, the more data you have, the more targeted campaigns you can create and the better chances you have of getting conversions.
If you don't have expertise in email marketing and are unsure how to create a personalized email, you can connect with an email campaign management services provider. They can assist you in the process and create personalized emails based on different audience segments to drive better results.
Not Maintaining Consistent Email Communication
As an E-commerce business, you must be consistent with your customers. If you only email your customers when you have something to announce or sell, it could lead to a drop in brand loyalty and customer interest in your business. If someone subscribed to your newsletter, they may expect to hear from you. They have invited you into their world. Only emailing when you have something important to sell makes your customers feel like you only connect with them for business. This can also decrease consumer engagement and weaken customer relations, further impacting your revenue potential.
How to increase your email frequency?
Here are some ways to increase email frequency to ensure customers connect with your brand:
-
Create A Content Calendar: Prepare a detailed content calendar based on your services and products. Add email product emails, newsletters, product offers, and seasonal offers and set a consistent frequency, such as weekly or biweekly.
-
Utilize Automation: Use automation for customer journeys, such as welcome journeys, abandoned cart reminders, and re-engagement campaigns.
-
Customer-Generated Content: Use customer-generated content such as reviews, testimonials, or photos to make emails more personalized and engaging.
Not Leveraging the 80/20 Rule
In email marketing, the 80/20 rule (Pareto Principle) holds significant importance. It simply means that 80% of results come from 20% of your efforts. If you are not using this valuable concept in your email marketing strategy, you are missing out on a significant pool of customers and a potential opportunity for growth.
The 80/20 rule focuses on the customers who bring the most value to your business. The core of the 80/20 rule means:
-
80% of revenue comes from 20% of customers
-
80% of engagement comes from 20% efforts
-
80% of sales from 20% of Products
How to Implement the 80/20 Rule:
To implement the 80/20 rule in your email marketing strategy, identify the 20% of customers who bring the most value. Once you identify those 20%, create a tailored campaign for them, offering exclusive deals, personalized recommendations, and loyalty rewards that draw their attention. Identify top-selling products and create content around them in your email campaigns to maximize your sales.
Use data analytics tools to analyze key metrics and identify which activities are driving the most results. Automate email campaigns for the most high-performing segments and maintain consistent engagement. Additionally, you can partner with an E-commerce email marketing services provider who can create a solid content strategy for your campaign, maximizing its success.
Overlooking A/B Testing In Your Campaigns
A/B testing is a crucial strategy to compare two versions of anything and identify what works best in a particular context. If you are not using A/B testing for your campaigns, you are missing out on a significant opportunity to improve your email marketing campaign. A/B testing helps you make data-driven decisions based on concrete evidence and improves your campaign success.
By effectively using A/B testing, you can test different elements of your campaign and know what resonates best with your audience, which in turn increases engagement, conversion, and revenue.
To implement A/B testing, you can follow certain practices:
-
Identify your campaign goals and what you want to improve from them, such as CTR or conversions.
-
Test your campaign on different variables such as subject lines, emails, images, pre-headers, and send time.
-
Split your ads into different groups to draw accurate conclusions. Consistently test different copies to refine and optimize your campaigns.
If you want to use A/B testing in your email marketing strategy, it's best to connect with an E-commerce email marketing services provider. These experts can help you identify what works for your audience and tailor your campaign effectively to drive the most value.
Conclusion
For E-commerce businesses, email marketing is a standout strategy to capture untapped potential. However, creating a perfect email requires expertise, creativity, and continuous improvement. This is why it's always a good idea to seek help from an E-commerce email marketing services provider. Digitech India is a professional E-commerce marketing agency dedicated to helping E-commerce businesses craft a perfect email that improves their email strategy and revolutionizes their business model.
