Written by
Google’s core update was released on 15th August 2024. John Muller, the search advocate, posted on 15th August about the recent updates in the algorithm. He mentioned, the aim of releasing the Google August update to improve the quality of search results to make sure the users get more valuable and genuine content.
Check out the image below about the post of John Muller, on Search Engine Central:
_1724331699.jpg)
Source: Google Search Central
Of course, you noticed the high volatility in the Google search ranking because of the recent August core update. Individuals and business owners are frequently posting on social media regarding the changes in the website rank. This will take a little longer as the Google August core update will take a month to roll out. So, what should we do or what not to do becomes important for the people putting efforts to rank higher on search results.
Let’s understand more about the Google Update 2024.
If we analyze the recent update, it presents that Google is prioritizing valuable content more than content created for ranking purposes. The analysis concluded that delivering value now becomes one of the significant factors from the ranking point of view. Now, one thing popped up after the August 2024 update, the EEAT framework. The EEAT framework becomes more crucial to consider for better website performance.
How to Make Your Content More Valuable
Delivering value means satisfying the reader based on their queries and expectations. The August 2024 core update clearly indicates the dominance of valuable content to achieve better results on search engines. So, these are the factors to keep in mind to create valuable and EEAT-friendly content:
Create First-Hand Content
Google does not want people to create simple content without any experience, expertise, or research. By continuously providing updates, the only focus is to improve the quality of search results. The EEAT framework mentioned the requirement of first-hand content based on experience and expertise.
Questions To Evaluate Your Content
_1724333150.jpg)
Source: Google Search Central
Avoid Content Duplicacy or Automated Content
As the aim is to provide more quality, there is no space for duplicate or AI-generated content. We have seen many individuals using AI-generated and copied content but the hard truth is, their efforts are not actually giving returns. So, it is better to use quality content without copying or paraphrasing content from other websites.
Frequently Revise and Update Content
Keep your content updated because no one likes outdated content. Continuously updating the content helps you rank better on search engine result pages. If not essential, avoid adding timelines, dates and other things that keep your content in a timeframe.
Avoid Unnecessary Keyword Stuffing or Making Small Changes
Engage your users with high-quality content. Unnecessary keyword stuffing and making small add-ons can change the meaning of the content. So, prefer creating a fresh topic to provide more value to the users.
How to Keep Your Content EEAT Friendly?
EEAT stand for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the four major factors Google considers when evaluating content quality and ranking it according to search engines. Here are some points you need to consider to fulfill the EEAT framework:
Mention Author Info
Google wants to validate the content with the author's information. So, it is better to mention the author with a link to the authorised platform where the author mentioned their expertise and experience, such as LinkedIn, Indeed, Medium, etc.
Focus on Intent-Based Content
Fulfilling EEAT criteria means providing valuable and quality content to the users. The first thing you should consider to keep in mind is intent. When your content provides the exact answer to the user’s queries means you are on the right way.
What’s New in Google?
Along with the August 2024 Core Update, google has mentioned the Search ranking bug, which is impacting a large number of SERP results, but now the bug is fixed. After the algorithm update, it is better to keep calm even if your website rank is affected. It will take one month to roll out completely.
For the past several months, image thumbnails for many websites were not showing in the Google Search result snippets. With the August 2024 core update, many small publishers are beginning to see their images reappear in search results. Once these image thumbnails are visible, it is ideal to create a striking thumbnail to boost click-through rates.
Optimize your website to get features in Google’s AI overview. Proper AI optimization helps you get better traffic on your website. AI is helping businesses and has become a crucial factor to consider.
Conclusion
Keep working on what you are up to until the complete Google core update rollout. The fluctuation in the ranking is temporary. If your page ranking decreases by more than two pages, then it requires work on content improvement. So, keep working on providing more valuable quality content and let Google do what they want. You are all set to boost your website rank.
DIGITECH India, a well-known organic SEO services company, covers all aspects of digital marketing and builds a strong foundation for not fluctuating ranking on search engines. We work on the fundamentals and focus on delivering value to users. If you want to know about your website performance or looking for a website audit considering the EEAT framework or other crucial factors, book a meeting with us.
