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Your website could be committing SEO suicide right now, and you might not even know it. From crawl errors hurting your indexation to speed issues killing your conversions, technical SEO problems are silent traffic killers. You might have everything else in place, sleek design, high-authority backlinks, and great content, but if your technical SEO is broken, your website won’t perform.
Technical SEO is extremely important for maintaining a healthy relationship between your website and search engines, giving you a better chance to rank higher. The problem arises when you lack the experience or knowledge to give your website the technical SEO boost it needs.
That’s where a Technical SEO agency comes in, to audit, fix, and optimize the technical issues that could be quietly holding your website back. These experts know exactly what to look for and can implement the right strategies to make sure your website ranks on SERP.
Why Technical SEO Expertise Is Non-Negotiable for Your Website
Technical SEO involves optimizing the core technical aspects of your website’s backend, such as site speed, search engine compliance, and fixing internal errors that could negatively affect your rankings. It’s one of the key factors that help search engines recognize your website. Neglecting technical SEO can cause your site to struggle with rankings or even fail to appear in search results.
When your website's technical health declines, a specialized Technical SEO agency becomes your best solution. Their experts marketors find and fix hidden issues, improve behind-the-scenes elements, and make sure everything meets search engine rules. They solve problems like broken links, missing data, or indexing issues, turning weaknesses into strengths.
The result? Your site becomes more visible, attracts qualified traffic, and climbs SERPs consistently. By optimizing search engine friendliness at every level, they help ensure your website grows and performs well in the long run.
How a Technical SEO Agency Fixes Your Website
1. Website’s Speed
If you want your website to rank on the first page of search results, its page speed must be optimized. Search engines like Google tend to rank pages that load faster. People dislike waiting for a page to load, and if it takes more than 2 seconds, they may exit your website and choose a competitor instead. This can lead to a higher bounce rate, which negatively impacts your ranking.
But is there a benchmark for ideal website speed? Well, not officially. Google has never stated a specific number for ideal page speed. However, if we look at data from top-ranking pages on the SERP, their average loading time is around 1.65 seconds. So, it's best to aim for a page load time close to that for better performance and rankings.
How Technical SEO Services Optimize a Website’s Speed:
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Compressing images to reduce their size without compromising their quality.
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Removing unnecessary HTML, CSS, and JS files for better loading time.
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Time to time, cache clearing from the server side.
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Implement a technique called lazy loading in which images and large data files only load when required.
Tools and Technologies Used by Professional SEO Services to Optimize Page Speed:
2. Crawling and Indexing
Technical SEO agencies make sure the web pages of your website are easy to crawl for search engines, which means search engines like Google can easily find that these pages exist on the internet. After Google visits your web page, it saves the page in its system so it can quickly show it to people when they search for similar information.
How a Technical SEO agency makes sure your web pages are easy to find for Google:
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Creating a sitemap of the website with all the available webpages of the website and submitting it to Google
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Create a Robot.txt file for search engine bots telling which pages to crawl and which not to.
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Do effective interlinking of web pages so Google bots can easily navigate through the website.
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Submission of webpages that Google didn’t crawl and index for any reason through Google Search Console.
Specific Tools Used for Crawling and Indexing:
3. Making Your Website Mobile-Friendly
As of February 2025, about 62% of users were using mobile phones to access the internet, and Google also knows this. That’s why Google tends to favor mobile-friendly websites in its algorithm updates, making them more likely to rank higher in search results. Therefore, it's important to choose professional SEO services that can make your website more mobile-friendly.
How a Technical SEO Agency Can Make Your Website More Mobile-Friendly:
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They run Google’s mobile-friendly test to check its compatibility with mobile and fix issues.
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Making sure the website’s layout gets adjusted on different kinds of mobile screens.
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Checking the UX of the website, sizes of the buttons, and the viewport meta tag for proper scaling on mobile devices.
4. Security of Your Website
Search engines are more likely to rank your web pages higher when they trust that your site is secure for users. Sectors like finance and government especially need strong security to protect user privacy and data. A Technical SEO agency knows how to maintain strong security, not just for your website but also to make it secure for every single user.
How an SEO Agency Improves the Security of Your Website:
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Installing an SSL certificate for your website to make it HTTPS from HTTP for secure data transmission.
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Installing various kinds of security plugins like Wordfence and Sucuri to protect from malware.
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They can add 2 factor authentication in the signup and login process.
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Regular security audits are conducted to check the vulnerability of the website and improve it from time to time.
Tools and Technologies Used to Enhance Security:
5. Schema Markup Setup
Schema markup, also called structured data, is a kind of code used on web pages to explain to search engines more about the content of that page. It will help your web page to rank beside search results like feature snippets, FAQ’s and more. Common types of schema markup are Articles/Blogs, Products (e-commerce), Events, Reviews, FAQs, etc.
How Technical SEO Services Leverage Schema Markup:
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Adding structured data code to web pages for search engines better understand the context of the page.
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Using Google's Structured Data Markup Helper and other tools to simplify this process for each web page.
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Testing those feature snippets to check if they are error-free or not.
Tools Used for Schema Markup Setup:
Conclusion
Even if your website is dead for too long or not getting enough traffic, hiring Technical SEO services can greatly benefit it in improving its health and start getting traffic. Their expertise in aligning with search engine guidelines and using proven strategies can revive even an underperforming website and push it to the first page of search engine results within months.
As an experienced Technical SEO agency, Digitech India has all kinds of tools and years of experience to know exactly what kind of strategies can work to attract more organic traffic to your website. Think of us as your website’s technical partner, guiding it to peak performance.
