Halkwinds Got 10 Qualified Leads in 30 Days Through Google Ads
Halkwinds wanted to attract businesses in the USA looking for custom social network and fantasy sports platform development services. Through targeted Google Ads campaigns, the company generated 50 inquiries, 32 Marketing Qualified Leads, and 10 Sales Qualified Leads within 30 days, with a 2.37% SQL conversion rate from 422 targeted clicks.
Results at a Glance
Halkwinds generated qualified business opportunities through a focused 30-day Google Ads campaign targeting the USA market.
Results from Halkwinds' 30-day Google Ads campaign targeting the USA market.
About Halkwinds
Halkwinds is a technology development company specializing in custom social network development and fantasy sports platform development. The company works with entrepreneurs, startups, and businesses looking to build digital platforms tailored to their specific requirements.
To strengthen its presence in the USA market, Halkwinds wanted to attract businesses actively searching for specialized development services. The focus was not simply on increasing enquiry volume but on generating prospects with genuine project requirements and sales potential.
What Was the Client Trying to Achieve?
Halkwinds wanted its Google Ads campaigns to generate business inquiries that had a stronger chance of progressing into sales conversations. The campaign goals included:
Increase Qualified Leads
Attract businesses with genuine requirements for social network and fantasy sports platform development.
Generate Sales-Ready Inquiries
Move beyond basic inquiry volume and identify prospects with clear project requirements.
Reach High-Intent Searches
Connect with users already searching for professional development services.
Expand in the USA Market
Focus advertising efforts on the United States, where Halkwinds wanted to grow its client base.
Improve Lead Quality
Reduce irrelevant and low-value submissions entering the sales pipeline.
Identify the Strongest Service Category
Determine which development service attracted stronger demand and produced better sales opportunities.
Improve Campaign Efficiency
Direct advertising spend toward keywords, campaigns, and audiences showing stronger performance.
Reduce Budget Wastage
Limit spending on irrelevant searches and low-quality traffic through keyword and search-term refinement.
Build a Consistent Lead Pipeline
Create a regular flow of inquiries that marketing and sales teams could evaluate and follow up with.
Support Sales Growth
Generate qualified opportunities that could move from marketing engagement into actual sales discussions.
Challenges
Halkwinds needed to improve both the quality and consistency of leads while competing in a highly competitive USA software development market.
Low-Quality Leads
Not every inquiry represented a genuine business opportunity. Halkwinds needed a system to separate relevant prospects from spam, irrelevant, or low-intent submissions.
Competitive Software Development Market
The USA software development market has a large number of service providers competing for similar search queries, making relevant visibility difficult.
Limited Audience Focus
The campaign needed to reach businesses and decision-makers actively looking for specialized development services rather than broad technology audiences.
Poor Keyword Relevance Risk
Broad or loosely related search terms could attract users who were not looking for Halkwinds' specific services, increasing wasted ad spend.
Multiple Service Categories
Halkwinds offered different development services, making it important to identify which service category showed stronger demand and conversion potential.
Need for Better Lead Qualification
Generating inquiries was only the first step. Each submission needed to be assessed based on business relevance and project requirements.
Our Google Ads Strategy
The campaign strategy focused on improving targeting, service-level visibility, lead quality, and campaign efficiency.
Results Breakdown
Google Ads Campaign Performance
During the 30-day campaign, Halkwinds generated 50 total inquiries, including 32 Marketing Qualified Leads and 10 Sales Qualified Leads. Social Network Development emerged as the strongest-performing service, generating all 10 SQLs.
What Actually Changed
| Before | After |
|---|---|
| Need to attract more relevant USA-based prospects | Campaigns focused specifically on the USA market |
| Multiple development services competing for attention | Separate campaign focus for key service categories |
| Risk of irrelevant inquiries | Lead quality reviewed and categorized |
| Unclear strongest service category | Social Network Development identified as the strongest performer |
| Focus on inquiry generation | Greater focus on MQL and SQL quality |
| Budget spread across search opportunities | Budget and bids reviewed based on campaign performance |
Turning Clicks Into Sales Opportunities
The campaign gave Halkwinds a clearer and more measurable lead-generation channel for the USA market. Instead of looking only at inquiry volume, the campaign helped identify qualified prospects and showed that Social Network Development generated the strongest sales opportunities during the 30-day period.
-
✓
Better lead quality — 32 inquiries were classified as Marketing Qualified Leads.
-
✓
More sales opportunities — 10 prospects progressed to Sales Qualified Lead status.
-
✓
Clearer service demand — Social Network Development generated all 10 SQLs.
-
✓
More focused targeting — Campaigns were aimed at USA-based users searching for relevant development services.
-
✓
Better budget utilisation — Campaign performance and lead quality guided ongoing bid and budget decisions.
-
✓
Stronger sales visibility — Lead categorization gave the sales team a clearer view of genuine opportunities.
Why This Campaign Worked
The campaign results point to a few decisions that made the difference.
The campaigns were built around specific services. Instead of putting all development services into one broad campaign structure, the strategy separated key service categories. This made it easier to control budgets, assess demand, and identify which service was actually generating sales opportunities.
Search intent was treated as the starting point. The campaign focused on searches related to social network development, social media platform creation, fantasy sports app development, and fantasy sports website development. This helped the ads reach users already looking for relevant development solutions rather than broad technology services.
The USA market stayed at the centre of the strategy. Geographic targeting kept the campaigns focused on users in the United States, matching Halkwinds' primary market objective.
Lead quality was measured beyond the first conversion. 50 enquiries were generated, but the campaign did not treat every submission as a successful lead. 32 were identified as MQLs, 10 progressed to SQLs, and 8 were classified as irrelevant or junk.
The strongest service became clear through campaign data. Social Network Development generated all 10 SQLs during the 30-day campaign, giving Halkwinds a clear indication of where the strongest demand was coming from.
What Our Client Says
“Our goal was to attract businesses genuinely interested in our development services, and the Google Ads campaign delivered exactly that. Beyond generating inquiries, the campaign helped us identify high-quality prospects that moved into our sales pipeline while giving us valuable insights into which services generated the strongest demand.”
Looking for Similar Results?
Looking to generate more qualified enquiries through Google Ads?
Our team can build a campaign around your services,
target market, search intent, and lead-generation goals.
Let’s turn your Google Ads budget into more relevant business opportunities.
Contact Us
Please contact us using the form and we’ll get back to you as soon as possible.