45% Increase in Leads and 60% Boost in Traffic Using Facebook Ads and SEO
Continuous lead generation is the lifeblood of any business success, without it, you're running on empty. At DIGITECH India, we know how to help businesses grow using proven digital marketing strategies. For National Recalls, we helped them get 45% more leads and 60% more people visiting their website by using Facebook Ads and SEO. Want to know how we did it? Check out the case study!
Project Overview
National Recalls specializes in providing exceptional, outsourced support services to medical/healthcare practices. National Recalls has become the go-to partner for healthcare practices looking to optimize operations while improving patient care. They are looking for a trusted Digital Marketing Agency to improve their online performance and attract more leads.
National Recalls partnered with DIGITECH India to improve their lead generation. We created a personalized marketing plan to ensure business growth. We helped National Recalls grow their business by using Facebook Ads and SEO. Our main goal was to get more leads and visitors to their website.
The Challenge
Medical and healthcare offices often have a hard time balancing patient care and all the office tasks they need to do. Since trust is so important in healthcare, these offices need a support system that is fast, reliable, and secure to handle these tasks. At the same time, National Recalls wanted to get more people interested in their services and turn those people into customers. They provide support services that are perfect for medical and healthcare offices.
The main challenge was to improve National Recalls online visibility and establish itself as a trusted brand among its target audience. They needed a strategy to connect with potential clients, attract more leads, and drive conversions, within a limited budget. The goal was to increase their customer base and maximize results in a cost-effective way.
The Approach
We assess the online performance of National Recalls and find out the gaps for improvements. After proper assessment, we developed a customized lead-generation strategy focusing on running Facebook Ads. We focus on targeting the right audience and creating appealing, attention-grabbing ads that encourage the viewers to take action.
At the same time, we focus on on-page and off-page SEO to make the website user-friendly and improve its online visibility to attract more organic traffic. This way, we make sure the website ranks well on search engines and attracts potential clients.
Services We Provide
Facebook Lead Generation Ads
- We created ads focusing on pain points that grab the audience's attention and engage them to fill out the contact form or schedule meetings.
- We focus on targeting prospects who are already part of the sales funnel or interested in similar services.
On-Page and Off-Page SEO
- We used the best SEO practices, focusing on on-page and off-page strategies to help National Recalls get noticed online.
- For on-page SEO, we improved the content on their website, enhanced user navigation, fixed crawling issues, and used the right keywords to help it rank better in search results.
- For off-page SEO, we worked on getting trusted websites to link back to the National Recalls website, which helped in improving ranking and website authority.
Keyword Research and Optimization
- We perform thorough keyword research and find out the most relevant keywords based on the user queries to attract people who search the targeted or similar keywords.
- For the existing pages, we properly optimize the keywords for better and improved performance.
Performance Monitoring and Reporting
- We continuously monitored and optimized the Facebook Ads and tracked how well the SEO responded after the changes.
- With proper reporting, we share the progress of the project with the clients and resolve their queries to ensure better client satisfaction.
The Outcome
- 45% Increase in Lead Generation within 3 Months: We strategically run the Facebook Ads campaigns that attract potential leads within just a few months.
- 60% Boost in Website Traffic in 12 Months: Our experts implement proven SEO strategies and tactics that improve the website's performance, reflecting the increase in organic traffic over the year.
- Reduced Cost Per Lead by 25%: Our targeted approach lowered the cost per lead, which helps National Recalls get more value for their advertising spend.
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