Revealing the Untold Stories Of +381.01% ROI For European Bronze

European Bronze expects to get sales from their website and here how we elevate their business and Illuminate success.

Digitech india case study

Organizational Overview

European Bronze specializes in the production and sale of decorative bronze masterpieces such as sculptures, statues, animals, children, fountains, and monuments. Every sculpture created by the talented artists at European Bronze shows their commitment to perfection, combining traditional sculpting techniques with contemporary inventiveness. Their wide collection includes beautiful nature representations, appealing depictions of children, massive fountains, and shadows of ancient structures.

European Bronze Project report

Project Overview

In this ambitious project, we aim to establish a dynamic and user-centric online shopping platform that not only meets but exceeds the expectations of modern consumers. Our tech-savvy approach involves all aspects of SEO and Content Marketing ensuring that your e-commerce store is not just a platform but an innovative masterpiece.

DIGITECH India helps European Bronze with their Organic sales issue by redesigning the website, implementing SEO aspects, looking at content marketing, and exploring email marketing. The outcome is above the expectation.

DIGITECH India efforts also delivered an impressive growth rate:

  • Email Revenue (YoY): +100
  • Emails Deployed (January 2022): +239,684
  • Average Email click-through rate (CTR) - 1.2%
  • Total Keyword Ranked: +6000
  • Ad Click-Through Rate (CTR): +0.08%
  • Ad Conversions: +542.20%
  • Organic SEO Traffic (YoY): +422.61%

The Challenge

The company was counting on eBay and Amazon to generate sales, on which the client was required to pay commissions to the various platforms. However, there were no online sales taking place at the time. To increase sales through their own platform, the client wanted to reduce their dependence on external marketplaces.

The Approach

European Bronze, an e-commerce platform, faced a big problem. In order to get it fixed, we have a certain strategy. Firstly, we worked on making their website ranking on search engines. At DIGITECH India we achieved this by making their website's content better, employing appropriate language, and performing technical, local and On-page SEO. As to generate sales, DIGITECH India introduced Email marketing and Google search Ads to the clients. The particular strategy boosts sales in a short period of time. European bronze got more than 250% ROI from email marketing and got impressive results in Google Search Ads.

Services We Provide

Professional technical seo service
SEO Services

Implementing a comprehensive SEO strategy became imperative to optimize European Bronze's website for search engines. This involved keyword optimization, content refinement, and technical enhancements to boost search engine rankings. By enhancing visibility on platforms like Google, European Bronze aimed to attract organic traffic directly to their website, steering customers away from external platforms.

Content Marketing

The utilization of captivating storytelling, educational blog articles, and visually appealing content was employed to craft a compelling narrative that effectively connected with the intended audience and emphasised the benefits of direct interaction with European Bronze's online platform.

Professional Keyword Analysis
Best Competitor Analysis Services
Google Shopping Ads Management

We targeted advertising on Google Shopping to showcase its products prominently to potential buyers. Strategic ad placements, compelling visuals, and competitive pricing were employed to capture the attention of users actively searching for bronze sculptures. This helped to divert traffic from third-party platforms to European Bronze's official website.

Email Marketing

We implemented targeted email campaigns to reach out to previous buyers and potential customers, highlighting exclusive offers, new arrivals, and the unparalleled benefits of shopping directly on their website. Personalized messages, coupled with incentives, aimed to create a sense of exclusivity and urgency, driving recipients to explore, etc.

SEO Professionals On-Page Optimization
Organic Link building
Implementation Process

We started with careful redesign of their web presence using a focused SEO approach. This included making the official website more visible to search engines and rerouting natural traffic to it. A strategy for content marketing was initiated, which involved crafting captivating stories to highlight the distinct advantages of purchasing directly on European Bronze's website. Effective management of Google Shopping Ads became essential to guaranteeing that prospective customers saw appealing product displays, and email marketing campaigns fostered direct connections with customers and conveyed distinct benefits.

Ecommerce platform

Understanding fluctuations in demand, we concentrated on the following tactics to increase the client's traffic and conversion rate:

  • New homepage design
  • More user-friendly navigation
  • Adding a shipping page
  • Building additional inbound links for the site within irrelevant existing content on other site domains
  • Shopping campaign targeting all the products
  • Targeted email campaigns
  • 2-3X monthly email deployment to keep current leads engaged
  • Updating over optimized page titles and meta descriptions for all products across the website
  • Content Writing
  • Backlink building
  • Location targeting

The Outcome

After all the efforts we put into European Bronze, efforts not only gave them a huge digital/ online recognition but generated over 381.01% more revenue than what they were making before we worked on their brand. Their website traffic increased from 0 to 12K over just 3 months and has average +8966 users per month. This all took strategic continuous work over 208K mails under email marketing. The content marketing effort raised customer engagement metrics that could be measured, such as time spent on the website and click-through rate. Measurable increases in click-through and conversion rates were demonstrated by the strategic management of Google Ads.


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Boost your online presence with our proven strategies in SEO, Content Marketing, and more. Let's redirect customer traffic to your official website and boost brand value together!

Happy Clients About Us

Satisfied clients share their joy in our exceptional service and products.

“Boost your online presence with our proven strategies in SEO, Content Marketing, and more. Let's redirect customer traffic to your official website and boost brand value together!”

Mike Marketing Chief, (American Express)
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“I am thrilled to commend Digitech India for their exceptional SEO and audit services. Their meticulous approach and strategic insights have remarkably elevated our online visibility and performance. A truly dedicated team that consistently delivers outstanding results!”

Sean O’Dwyer Fractional Marketing Director, Jay&Jak
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“Digitech India's expertise in modifying store listings for ASO has been truly exceptional. Their strategies have not only boosted our app's visibility but also led to a significant increase in conversion rates. Highly recommend their services for remarkable results!”

Mohit Atray Founder, Digital Prescription Maker LLC
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“They completed all tasks to a high standard. They are very competent in their field and I noticed some increase in my Google Ads conversions in the time they were completing the contract. They were quick to respond to messages as well.”

Janine Nairn Creative Director, Beautiful Spaces Interior Design
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