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European Bronze expects to get sales from their website and here how we elevate their business and Illuminate success.
European Bronze specializes in the production and sale of decorative bronze masterpieces such as sculptures, statues, animals, children, fountains, and monuments. Every sculpture created by the talented artists at European Bronze shows their commitment to perfection, combining traditional sculpting techniques with contemporary inventiveness. Their wide collection includes beautiful nature representations, appealing depictions of children, massive fountains, and shadows of ancient structures.
In this ambitious project, we aim to establish a dynamic and user-centric online shopping platform that not only meets but exceeds the expectations of modern consumers. Our tech-savvy approach involves all aspects of SEO and Content Marketing ensuring that your e-commerce store is not just a platform but an innovative masterpiece.
DIGITECH India helps European Bronze with their Organic sales issue by redesigning the website, implementing SEO aspects, looking at content marketing, and exploring email marketing. The outcome is above the expectation.
DIGITECH India efforts also delivered an impressive growth rate:
The company was counting on eBay and Amazon to generate sales, on which the client was required to pay commissions to the various platforms. However, there were no online sales taking place at the time. To increase sales through their own platform, the client wanted to reduce their dependence on external marketplaces.
European Bronze, an e-commerce platform, faced a big problem. In order to get it fixed, we have a certain strategy. Firstly, we worked on making their website ranking on search engines. At DIGITECH India we achieved this by making their website's content better, employing appropriate language, and performing technical, local and On-page SEO. As to generate sales, DIGITECH India introduced Email marketing and Google search Ads to the clients. The particular strategy boosts sales in a short period of time. European bronze got more than 250% ROI from email marketing and got impressive results in Google Search Ads.
Implementing a comprehensive SEO strategy became imperative to optimize European Bronze's website for search engines. This involved keyword optimization, content refinement, and technical enhancements to boost search engine rankings. By enhancing visibility on platforms like Google, European Bronze aimed to attract organic traffic directly to their website, steering customers away from external platforms.
The utilization of captivating storytelling, educational blog articles, and visually appealing content was employed to craft a compelling narrative that effectively connected with the intended audience and emphasised the benefits of direct interaction with European Bronze's online platform.
We targeted advertising on Google Shopping to showcase its products prominently to potential buyers. Strategic ad placements, compelling visuals, and competitive pricing were employed to capture the attention of users actively searching for bronze sculptures. This helped to divert traffic from third-party platforms to European Bronze's official website.
We implemented targeted email campaigns to reach out to previous buyers and potential customers, highlighting exclusive offers, new arrivals, and the unparalleled benefits of shopping directly on their website. Personalized messages, coupled with incentives, aimed to create a sense of exclusivity and urgency, driving recipients to explore, etc.
We started with careful redesign of their web presence using a focused SEO approach. This included making the official website more visible to search engines and rerouting natural traffic to it. A strategy for content marketing was initiated, which involved crafting captivating stories to highlight the distinct advantages of purchasing directly on European Bronze's website. Effective management of Google Shopping Ads became essential to guaranteeing that prospective customers saw appealing product displays, and email marketing campaigns fostered direct connections with customers and conveyed distinct benefits.
Understanding fluctuations in demand, we concentrated on the following tactics to increase the client's traffic and conversion rate:
After all the efforts we put into European Bronze, efforts not only gave them a huge digital/ online recognition but generated over 381.01% more revenue than what they were making before we worked on their brand. Their website traffic increased from 0 to 12K over just 3 months and has average +8966 users per month. This all took strategic continuous work over 208K mails under email marketing. The content marketing effort raised customer engagement metrics that could be measured, such as time spent on the website and click-through rate. Measurable increases in click-through and conversion rates were demonstrated by the strategic management of Google Ads.
Boost your online presence with our proven strategies in SEO, Content Marketing, and more. Let's redirect customer traffic to your official website and boost brand value together!