In business, online growth is a combination of strategies, the right tools, and a deep market understanding. Our recent collaboration with a client offering towbars and trailers proves that. By equally focusing on SEO, Google shopping campaigns, and content marketing, we achieved 272% Return On Ad Spend and 80% traffic growth in 8 months. Check out the full case study for more information.
The client offering vehicle accessories has more than 65 years of experience in the industry. They offer quality towing solutions and trailers across Australia. Despite their reputation and a loyal customer base, they were struggling to get sales on their online platform. So, they approached us to improve their online visibility and sales.
It had been 20 years since they came online, and they hadn't seen much growth. That’s why they came to us with a goal to improve online sales on their platform.
The organization is family-owned and rooted in its base, which is good. However, their online marketing strategy was not updated as time demanded. So, there were some challenges given below that they wanted us to address and resolve.
Limited Sales: Despite having a local customer base, the website wasn’t getting significant online sales.
Low Traffic: The website traffic had been very low since day one, and even after implementing further changes in the strategies, there was no significant improvement in the traffic.
Outdated Digital Strategy: The strategies used by the client were outdated, and they didn’t upgrade their strategies.
These were the barriers that impacted growth. Our team understood their concerns and started working on the challenges that were hindering the growth.
Considering the existing situation of the website, we performed a detailed audit to find out the gaps and improvement areas. Considering the lower performance, we focused on both short-term and long-term growth by using Google Shopping Ads and Search Engine Optimization.
The team addressed the challenges by implementing a multi-channel marketing approach. For quick results, we ran Google Shopping Ads. We created a campaign, targeted the right audience and keywords to attract potential prospects, and ensured sales.
Apart from the paid marketing, we counted Search Engine Optimization (SEO) and content marketing into our strategy to ensure long-term growth. This included website audit, detecting and resolving technical errors, creating targeted and query specific content and sharing to multiple platforms focusing on the target audience to nurture relationships and build authority.
In 8 months, we fine-tuned everything, from testing ad creatives and targeting the right keywords to continuous monitoring and real-time changes, to ensure the website was user-friendly, content-rich, and had the right keywords to attract the relevant audience.
To address the changes required, we implemented multi-channel marketing that included the following key components:
Our team conducted a detailed SEO audit of the website, optimized the site structure and product pages, and aligned the content with high-intent keywords. Proper optimization improved the website's online visibility and attracted a relevant audience.
Our team set up and optimized the Google shopping ads to showcase the product directly on search engines. We ensured proper optimization images, product names, prices, store names, and other details to improve sales. With the help of Google Shopping Ads, we targeted the high-intent prospects already looking for towbars and other relevant products to improve conversions.
The Google Performance Max’s AI-powered Campaign delivered the ads to multiple channels, such as search, display, YouTube, and others. With the help of targeted advertising using a single campaign, we got the maximum reach of our ads. Properly setting up the campaign allowed the client to reach the potential customer at every stage of their marketing funnel.
In content marketing, we strategically created and shared informational and valuable content around their offerings. Sharing insightful content across multiple channels improved user engagement, educated the target customers, and drove traffic to the website.
The multi-channel strategy brought outstanding results. The website got significant results in both traffic and sales. Here are the outstanding outcomes of the project:
This team has been amazing for our business. Their expertise doubled our sales & their bold strategies paid off. They’re patient with our questions, bring fresh ideas, and care about our success. Their skillful approach boosted our growth. Highly recommend!
“I can't express enough gratitude for the outstanding results we achieved with the help of the DIGITECH India team. Their strategic approach, incorporating SEO, content marketing, and Google advertising, resulted in an incredible 600% return on ad spend within just 38 months. Working with DIGITECH India has not only increased our web visibility, but also altered our business. I wholeheartedly suggest their services to any organization looking for extraordinary and measurable outcomes.”
Mike Marketing Chief, (American Express)
“I am thrilled to commend Digitech India for their exceptional SEO and audit services. Their meticulous approach and strategic insights have remarkably elevated our online visibility and performance. A truly dedicated team that consistently delivers outstanding results!”
Sean O’Dwyer Fractional Marketing Director, Jay&Jak
“Digitech India's expertise in modifying store listings for ASO has been truly exceptional. Their strategies have not only boosted our app's visibility but also led to a significant increase in conversion rates. Highly recommend their services for remarkable results!”
Mohit Atray Founder, Digital Prescription Maker LLC
“They completed all tasks to a high standard. They are very competent in their field and I noticed some increase in my Google Ads conversions in the time they were completing the contract. They were quick to respond to messages as well.”
Janine Nairn Creative Director, Beautiful Spaces Interior Design
“The team understood our goals and created a plan that worked perfectly for us. We saw a huge increase in traffic and sales within a short time, and our online presence is stronger than ever!.”
Kerline Henry
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